The SIX POINTS OF
A Research-Backed Framework for Building a Culture People Don’t Want to Leave
CONNECTION
Most organizations aren’t failing at belonging because they don’t care.
They’re failing because they’re trying to fix the wrong things — launching initiatives, updating values statements, running engagement surveys — and still watching talented people quietly disengage and leave. The problem isn’t effort. The problem is that belonging doesn’t happen by accident, proximity, or good intentions — it has to be built, point by point, and most leaders have never been given a way to tell which ones are missing.
In this research-backed keynote, Shasta Nelson, Chief Friendship Officer of the U.S. Chamber of Connection, introduces the Six Points of Connection, a framework developed through the Chamber’s research and featured in her forthcoming book, and translates it into a diagnostic leaders can use immediately: not “do people feel like they belong here?” but “which specific condition is missing, and why?”
Perfect for:
Move past generic belonging initiatives to a precise, actionable diagnosis of what’s actually missing
Reduce turnover and disengagement by addressing root causes, not symptoms
Give managers a shared, concrete language for talking about culture and connection
Audiences will leave with:
The Six Points of Connection framework and how to spot which ones are underdeveloped on their own team
A new way to evaluate culture initiatives — and why most of them stall out
A clear link between unmet connection needs and the retention and engagement metrics leadership already tracks
A practical starting point for building belonging on purpose, rather than hoping it happens by accident
Rave
Reviews
"Shasta brings powerful, energizing, and impactful expertise around relationships!"
I had the amazing opportunity to ask Shasta to return for a second year in a row to host a session on Building Friendships for our employee culture day here at LinkedIn! I would highly recommend working with her at your organization to bring powerful, energizing, and impactful expertise around relationships!
SAM MURPHY
Sr. Customer Success Manager, LinkedIn
For over 15 years, Shasta has been translating the science of human connection into actionable practices that lead to greater belonging in our communities and work culture.
Her expertise has activated organizations such as Google and LinkedIn to intentionally create and accelerate the high-trust and resilient relationships that lead to higher employee retention, engagement, and collaboration.
Shasta Nelson