by Associations
Trusted
Shasta has delivered keynote presentations for associations including SHRM, the International Foundation of Employee Benefit Plans, the American Society of Safety Professionals, the American Gem Society, and the Meetings Industry Council of Colorado—engaging members across fields such as HR, safety, benefits, retail, and the meetings industry.
The Biggest Missed Opportunity at Most Conferences
Every conference brings together something incredibly rare: hundreds—sometimes thousands—of people who care about the same work, the same challenges, and the same questions.
In most areas of life, finding even a handful of people who share your professional world can take years. At a conference, they’re suddenly all in the same room.
And yet many attendees leave having met only a handful of people. Not because they didn’t want to connect. Not because they weren’t open to it. But because most events are designed around content, not around the human experience of being in a room full of strangers.
Attendees often arrive excited… and a little unsure.
They scan the room wondering who they might sit with, who they might talk to, and whether they’ll leave having actually met anyone.
Too often, the structure of the event never quite helps that happen.
Which means one of the greatest opportunities a conference offers—the chance to build meaningful professional relationships—often goes underused.
"I would highly recommend any of Shasta’s timeless keynotes—work and personal relationships are so vital, today, tomorrow, and always. Thank you, Shasta, for making me shine as a conference planner. I look forward to working with you again in the future!"
—Lori McCombs, Owner, Maher Group
An Opening Keynote That
Changes
the Entire Event
Shasta’s opening keynote is designed to do more than inspire an audience.
It shifts how people experience the entire conference.
From the very beginning, she helps attendees see that the real value of the event isn’t just the information they’ll learn—it’s the relationships they’re about to build.
Through research, storytelling, and interactive moments woven directly into the keynote, attendees begin connecting with each other almost immediately. Conversations start sooner. People approach the rest of the event with more openness and curiosity. The room simply feels different.
Instead of hoping networking will happen somewhere between sessions, the keynote gives attendees simple ways to meet people, start conversations, and build meaningful connections throughout the event.
And once that shift happens, the energy of the conference changes.
Because when people feel connected to the community around them, they engage more deeply—with the ideas, with the organization, and with each other.
What This Means for Your Organization or Conference
When connection becomes an intentional part of the event experience, the impact shows up everywhere.
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Attendees feel more engaged and welcomed.
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Conversations continue long after sessions end.
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Members begin to see the conference not just as an event—but as a community they want to return to.
Associations often notice stronger attendee satisfaction, deeper member relationships, and greater likelihood that participants will return year after year.
Because the real magic of a conference isn’t just the ideas in the room. It’s the relationships waiting to happen inside it.
Why Associations Choose Shasta
As someone who frequently speaks to association leaders and meeting professionals—including organizations like the Meetings Industry Council of Colorado—Shasta understands how critical conferences are for building the relationships that sustain a professional community.
That’s where her work fits so naturally.
For more than fifteen years, she has studied the science of human connection and translated that research into practical ways people can build stronger relationships—in workplaces, communities, and professional networks.
As Chief Friendship Officer for the U.S. Chamber of Connection and author of three books on relationships, she brings both credible research and lived experience to a topic that sits at the heart of every successful association: helping members feel connected to each other.
What makes her work especially powerful for conferences is that she doesn’t just talk about relationships—she helps people experience them in the room. Through storytelling, practical insights, and small interactive moments, audiences begin connecting with each other during the keynote itself. Attendees who might otherwise remain strangers suddenly find themselves in conversation.
Hear What the Industry Has to Say:
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Shasta took the time to understand our industry and craft a keynote that balanced science with practical application. Her message resonated so deeply that our conference speakers and attendees connected key points from her presentation throughout the event. Shasta also mc ‘d our awards ceremony. She brought renewed energy and excitement to the event, and her presence made it a special occasion for both the awardees and our attendees.
Katie Schmitz Scott
Associate Executive Director, Smithbucklin
